October 10, 2024

Teri Orton - Hawai‘i Convention Center/ASM Global
Did you find the hospitality industry or did the hospitality industry find you?
I would say I found the hospitality industry, but it also found me at just the right time. My journey began with Classic Hawaii in their Honolulu office, where I worked as a customer service agent assisting visitors after they arrived in the islands. It was my first exposure to an industry where I could collaborate with hotels, airlines, rental car agencies, and tour operators.
I quickly realized how much I loved the dynamic energy of hospitality—working to make each guest’s experience seamless and memorable. From that moment, I knew I wanted to grow my career in this field.
What do you think is the importance of the hospitality industry and how do you feel you fit in?
The hospitality industry is a cornerstone of our economy, particularly in Hawaiʻi, where it sustains countless businesses and communities. Beyond its economic importance, it serves as a bridge—connecting visitors to the unique beauty and culture of our islands while supporting the well-being of our local communities.
In my role as General Manager of the Convention Center, I see myself as both a steward and a facilitator. Our team works to create unforgettable experiences for visitors and kamaʻāina alike, while also ensuring we operate with respect for our environment and culture.
It’s important to me that we welcome visitors in a way that not only enhances their experience but also enriches and preserves the community they’re visiting. Hosting local events, festivals, and indoor sports makes the Convention Center more than just a venue—it becomes a gathering place that celebrates the diversity and spirit of Hawaiʻi.
Are there any aspects that excite you the most about the hospitality industry and invigorate your team?
What excites me most about the hospitality industry is its ability to create memorable experiences for visitors while fostering connections between people, places, and cultures. For our team at the Convention Center, it’s inspiring to know we play a role in showcasing the beauty and uniqueness of Hawaiʻi, whether it’s through hosting major events, facilitating local celebrations, or offering visitors a deeper understanding of our islands.
Seeing our team collaborate to create seamless events and meaningful interactions energizes us. The ability to welcome guests from around the world while also serving the local community creates a sense of pride and purpose. Every day, we have an opportunity to innovate, adapt, and share the spirit of aloha with those we serve.
What do you feel are the most serious challenges facing the hospitality industry and how might they be resolved? What is the industry doing well?
One of the biggest challenges we face is the impact of overtourism. The strain on our ʻāina (land), resources, and communities has been significant, and as an industry, we’ve been working to address these issues more proactively. While this challenge isn’t unique to Hawaiʻi, our local community feels its effects deeply, and it’s critical we continue to find sustainable solutions.
The Hawaiʻi Tourism Authority has taken meaningful steps by shifting their messaging and marketing to emphasize responsible tourism. Educating visitors—both before they arrive and while they are here—is essential. Initiatives like new restrictions on short-term rentals have helped protect neighborhoods overwhelmed by visitor traffic, and funds have been directed toward solutions supporting our communities and natural resources.
What the industry is doing well is coming together to address these concerns holistically. From government agencies to private businesses and community leaders, there’s a growing collective effort to ensure the visitor industry coexists harmoniously with our environment and local way of life. By focusing on responsible growth and shared accountability, we’re on the right path to overcoming these challenges.
What do you envision will take place in the hospitality industry in the years ahead and how might the local industry adapt or change?
The future of the hospitality industry will likely focus more heavily on sustainability, cultural preservation, and technology. As travelers become more mindful of their environmental and cultural impact, the local industry will need to continue implementing practices that prioritize sustainability while maintaining the authenticity of Hawaiʻi’s cultural heritage.
This could include initiatives like enhancing eco-friendly operations, further educating visitors about responsible tourism, and fostering deeper collaborations with the local community to ensure their voices are heard. Advances in technology—such as virtual and augmented reality—may also play a role in pre-trip planning and immersive experiences, allowing visitors to better understand the islands and their responsibilities as guests before arriving.
Adapting to these trends will require a balance between innovation and tradition. By focusing on mālama (caring for) the land, community, and culture, Hawaiʻi’s hospitality industry can lead by example, ensuring that both visitors and locals thrive in the years to come.