More and more travelers are seeking authentic, localized experiences—in what ways has Outrigger met this growing demand?
Outrigger Resorts’ Signature Experiences invite guests to “escape ordinary” and discover the local culture through enriching programs and activities that create a deeper connection with the people and places they visit. From eco-adventure packages to culturally inspired vow renewal and sunset ceremonies, guests can expect to connect, have authentic experiences in iconic destinations, be inspired and feel alive.
What is your strategy for maintaining your consumer base?
Travelers are savvy and have more accommodation options than ever before, including alternative lodging services such as Airbnb. Outrigger’s answer is to dig deeper into our brand promise: to be a place where local culture meets world-class hospitality. Our employees live and work by The Outrigger Way—Ke ‘Ano Wa‘a—a values-based management process that intricately connects the three pillars of the industry: our hosts (employees), our guests and the place. No matter the consumer demographic, staying true to The Outrigger Way keeps our guests coming back year after year.
How have the above dynamics affected Hawaii’s tourism industry in recent years?
Guests have high expectations. They want experiences that touch all the senses. The visitor demographic has and will continue to change as the economy changes, and it is our job to know the markets and respond to the change while remaining guided by our values.
What other trends and industry dynamics have you observed over the course of your career in hospitality management?
As our islands are home to unique ecosystems, including coral reefs and diverse populations of native species found nowhere else in the world, Outrigger has initiated OZONE (Outrigger’s ZONE), a global conservation effort centered on protecting the health of coral reefs and the oceans surrounding the iconic beach destinations of Outrigger Resorts. Guests can take part in this important effort and interact and learn through in-room videos, on-property lectures and community activities like coral planting.
