What are some ways your relationship building and maintenance has changed from pre-pandemic to now?

Relationship building is about connecting with people, and for the past eleven months, that’s been online. In some ways, connection is enhanced because virtual meetings have made things more personal. We see people in their every-day environment with pets, kids, leaf blowers, etc. The important thing has always been having a genuine interest in the people you are connecting with and that doesn’t change whether it’s in person or virtual.

What type of skill sets do you find the most useful in your field of work?

Storytelling, writing, imagination, curiosity, and critical thinking.

What do you love about PR?

The variety! On any given day, you can be working on something related to health, environment, architecture, arts, a product promotion, or a startup company….the list goes on.