As President and CEO of TLC PR, Teddi Anderson has helped build one of the state’s top communications firms, managing major clients across the government, travel, finance, retail, renewable energy, information technology, agriculture, nonprofit, and education sectors. Her knowledge of Hawai‘i’s key issues, history, and culture has helped lead the way for high-profile initiatives that touch audiences around the world, covering everything from public education to crisis and issue management.

What are some ways your relationship building and maintenance has changed from pre-pandemic to now?

Constant check-ins with clients have always been part of TLC PR’s ethos. We spend quality time strategizing and planning with them. Having this built-in proactive approach helped us weather the pandemic. We have been able to go the extra mile to be of service, no matter what, making sure our clients feel held and supported during these challenging times.

What type of skill sets do you find the most useful in your field of work?

Listening and hearing what isn’t being said. I listen between the lines to make sure we are identifying and addressing the real needs and issues, and that includes uncomfortable topics. Having a deep, meaningful relationship with each client means that we can truly be their voice and help them build the brand they envision, only better.

What do you love about PR?

We’re here to build a client’s brand, message, and image by developing ideas that position them in the best possible light. When it clicks and the client is happy, there’s nothing better. That synergy develops from the long-term relationships we have enjoyed over many years, which often become lifelong friendships.

TLC PR has three decades of experience providing marketing, branding, and public relations support across a wide range of industries. For more, visit TLCPR.com.